It’s never been a more exciting time to join Vistra.  
 
 

 
At Vistra our purpose is progress. We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction. 
 

 
 
But progress only happens when people come together and take action. And we’re absolutely committed to building a culture where our people can do just that.  
 
 

 
We have an exciting opportunity for you to join our team as Parnetship Marketing Manager. Reporting to the SVP Marketing Americas , this full time, permanent position is based in Colombia and offers regional coverage, allowing you to make a significant impact on our business and its growth.
 

Purpose of role 

Vistra is a global business services provider operating across more than 50 markets. In the3 regions, our growth is increasingly driven by strategic alliances with channel partners, referral networks, professional associations, technology providers and ecosystem players. 

The Partnership Marketing Manager will own the marketing strategy and execution behind more than ten strategic partnerships. This role exists to turn each alliance into a measurable commercial asset: increasing brand awareness among partner audiences, generating qualified pipeline, and enabling joint go-to-market motions that contribute directly to revenue. 

This is a commercially oriented marketing role. Success is measured not by activity volume but by partner-sourced and partner-influenced pipeline, revenue contribution, and the health of each partnership. 

Key responsibilities 

Partnership marketing strategy 

• Develop and own an annual partnership marketing plan, with a tailored joint go-to-market plan for each strategic alliance. 
• Segment and prioritize the partner portfolio by strategic value and revenue potential, allocating budget and effort accordingly.
• Define clear objectives, target audiences, value propositions and success metrics for every partnership. 

Co-marketing and demand generation 

• Plan and execute co-branded campaigns, joint webinars, events, thought leadership, case studies and content programs with partners.
• Coordinate partner presence at conferences, roundtables and client events across the regions.
• Collaborate with the regional marketing teams, Demand Generation and Paid Media teams to amplify partner campaigns across paid, owned and earned channels. 

Brand awareness and partner enablement 

• Build and maintain partner marketing kits: messaging, positioning, collateral, templates and co-branding guidelines. 
• Equip partners and internal sales teams with the materials and training needed to position Vistra's services effectively. 
• Ensure brand consistency and compliance across all partner-facing communications in each market. 

Sales alignment and revenue impact 

• Work closely with Sales, Business Development and Partner Managers in the regions to align campaigns with pipeline priorities.
• Establish lead-sharing, tracking and handoff processes between partners, Marketing and Sales.
• Support account-based and cross-selling initiatives that leverage partner relationships. 

Measurement and reporting

• Define and track KPIs: partner-sourced and influenced pipeline, conversion rates, revenue contribution, cost per opportunity, reach and engagement.
• Build dashboards and deliver regular performance reports to regional leadership and partner stakeholders.
• Run quarterly partnership reviews with recommendations to scale, adjust or sunset activities.

Stakeholder and budget management

• Act as the day-to-day marketing point of contact for partners, building trusted, long-term relationships. 

Manage the partnership marketing budget.  

• Coordinate with Global and Regional Marketing, Communications, Legal and Compliance as needed. 

Core Competencies 

• Commercial mindset and revenue orientation
• Strategic thinking with strong execution discipline
• Relationship building and influence without authority
• Data-driven decision making
• Clear, persuasive written and verbal communication
• Ownership, adaptability and comfort operating in a matrix organization 

Relevant experience 

Required 

• 6+ years of experience in B2B marketing, with at least 3 years in partnership, channel, alliance or co-marketing roles.
• Proven track record of linking marketing programs to pipeline and revenue outcomes.
• Experience managing multiple partner relationships simultaneously across different markets.
• Strong command of campaign planning, content marketing, events and digital channels.
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and analytics tools.
• Excellent project management, organizational and cross-functional collaboration skills.
• Fluent English. 

Preferred 

• Experience in professional services, financial services, legal, tax, compliance or other B2B services environments.
• Experience with partner relationship management (PRM) tools and partner program design.
• Experience managing budgets and external agencies. 

Education and professional qualification 

• Bachelor’s degree in marketing, Business, Communications, or a related field, or equivalent professional qualification. 

What success looks like 

• Smooth and timely execution of campaigns and events
• Well-organized, accessible, and up-to-date marketing materials and collateral
• Reliable day-to-day support for the partnerships team and Regional Head of Marketing and broader team
• Accurate and timely budget and activity tracking
• Measurable improvements in brand awareness, lead generation, or NRR.
• Strong working relationships with sales, commercial, and global marketing teams. 

 
 
 
If you are excited about working with us, we encourage you to apply or have a confidential chat with one of our Talent Acquisition team members. Our goal is to make this a great place to work where all our people can thrive. We hope you join us on this exciting journey!