It’s never been a more exciting time to join Vistra. 

At Vistra our purpose is progress. We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction. 

But progress only happens when people come together and take action. And we’re absolutely committed to building a culture where our people can do just that. 

We have an exciting opportunity for you to join our team as Regional Marketing Manager - LATAM, reporting to the Regional Marketing Director. This role is based in Bogota and has a regional focus enabling you to make a significant impact to our Americas business and its growth.

Purpose of Role

This individual is a highly organized and proactive Regional Marketing Manager, supporting the execution of regional marketing activities and global campaign activation.
The role demonstrates an ROI mindset on marketing initiatives, targeting specific metrics such as improved brand awareness of Vistra, increased lead generation, Net Revenue Retention (NRR), and improvements to the conversion of opportunities.

Utilising storytelling skills and creative intelligence, this role delivers differentiation in a content-rich, multi-channel environment.

Working closely with the Regional Head of Marketing and/or the Regional Marketing Director, you will ensure smooth delivery of campaigns, events, and marketing initiatives within the region. You will play a key role in coordinating logistics, managing assets, and supporting day-to-day marketing operations.

This is an excellent opportunity for someone with a strong attention to detail and a learning mindset who is looking to grow within a global marketing organisation.

Key Responsibilities

Campaign & Activity Coordination

• Support execution of global campaigns at the regional level
• Coordinate timelines, deliverables, and internal communications for marketing activities
• Assist in adapting global materials for regional use
• Craft and deliver marketing strategies for selected business units, considering all aspects of the buyer journey and its channels
• Utilise marketing platforms and their first-party data to drive informed marketing decisions

Event & Client Engagement Support

• Coordinate logistics for regional events, webinars, and client engagements
• Support both marketing-led and sales-led activities
• Ensure a high-quality and consistent experience for clients and prospects

Marketing Asset Management

• Organise and maintain regional marketing materials and collateral
• Ensure assets are up-to-date, properly stored, and accessible to local teams
• Support distribution of materials across sales and marketing stakeholders
• Build new sales presentations, collateral, and customer-facing materials that reflect Vistra brand standards

Sales Enablement & Commercial Alignment

• Work with commercial and account teams to embed campaign materials and sales assets into their everyday workflows, ensuring an effective feedback loop
• Coordinate sales and marketing efforts to boost campaign performance and brand awareness
• Partner with sales leadership on supporting sales enablement assets and initiatives
• Drive synergies across geographical regions and service lines to enhance the client experience, strengthen client relationships, and facilitate sales

Operational & Administrative Support

• Assist with campaign setup and tracking in HubSpot
• Support reporting and tracking of regional marketing activities
• Prepare and manage monthly, quarterly, and annual dashboards to monitor commercial performance
• Help manage internal processes to ensure efficient execution

Budget & Vendor Coordination

• Support budget tracking and reconciliation for regional marketing activities
• Coordinate with vendors and support invoice processing
• Ensure timely and accurate documentation of expenses

Team Support & Development

• Provide day-to-day support to the Regional Head of Marketing and/or Marketing Director
• Collaborate with global marketing and content marketing teams as needed
• Build foundational knowledge of Vistra solutions, Ideal Customer Profile (ICP), and marketing processes

Attributes & Technical Skills

Technical Skills & Tools

• Proficient in using marketing automation platforms (HubSpot preferred) and CRM software
• Expert user of Microsoft packages (Word, Excel, PowerPoint)
• Familiarity with campaign tracking, reporting tools, and analytics

Behavioural Attributes

• Strong organisational skills and exceptional attention to detail
• Ability to manage multiple tasks and deadlines effectively
• Strong communication and teamwork skills
• Positive, proactive attitude with a willingness to learn and grow
• Ability to work effectively in a fast-paced, global environment

Relevant Experience

• 3–5 years of experience in marketing, marketing coordination, or related entry-level marketing roles
• Demonstrated experience owning and managing campaigns, content, and buyer journey experiences
• Experience supporting or working within cross-functional, multi-region teams

Education and Professional Qualification

• Bachelor's Degree in Marketing, Business, Communications, or a related field, or equivalent professional qualification.

What Success Looks Like

• Smooth and timely execution of regional campaigns and events
• Well-organised, accessible, and up-to-date marketing materials and collateral
• Reliable day-to-day support for the Regional Head of Marketing and broader team
• Accurate and timely budget and activity tracking
• Measurable improvements in brand awareness, lead generation, or NRR within LATAM
• Strong working relationships with sales, commercial, and global marketing teams

If you are excited about working with us, we encourage you to apply or have a confidential chat with one of our Talent Acquisition team members. Our goal is to make this a great place to work where all our people can thrive. We hope you join us on this exciting journey!